We are hiring an experienced Head of Marketing!

Are you an accomplished Head of Marketing with a proven track record in driving growth for businesses in the online coaching space? If you're ready to play a pivotal role in a rapidly growing company dedicated to transforming the way painting contractors operate, read on!

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About the role

The Head of Marketing is responsible for driving lead generation at PainterGrowth.com. The purpose of this position is to grow Qualified Sales Appointments (QSAs) and revenue as fast as possible while also reducing CAC (cost to acquire a customer).

This is done by managing our growth channels and the leaders in those channels. The main goal will be to fill up the sales team’s calendars with qualified appointments. 

This includes:

  • Working with the CEO to come up with new ad angles, and creating mutli-faceted campaigns based on those new angles.

  • Working closely with our ad buyer to implement new campaigns and funnels, and to scale our Facebook and Instagram ads profitably.

  • Leading the rest of the marketing team, growing the channels that are working and pruning the channels/campaigns that are not working. 

KPIs

  • New client acquisition - grow new client acquisition by 50% or more per year.

  • # QSAs - grow by 50% or more per year

  • Cost to Acquire a Customer

What You’ll Do

You must be great at 3 things:

  • Scaling paid acquisition channels past $5M/year (FB / IG / Google / YT)

  • Proven leader of a marketing / demand generation team at scale

  • LOVES marketing & is passionate about it.

Qualifications

  • Experience running marketing for a company doing at least $5M in annual revenue.

  • Ability to create & grow multiple marketing channels (and manae leaders of those channels) in a way taht drives down CAC while also growing revenue.

  • A visionary with a deep understanding of innovative online marketing strategies and a proven track record of creating campaigns and initiatives that will drive down CAC while increasing revenue.

  • A strong leader / executive who can lead a team

  • Thorough hands-on-keys experience building, implementing, and maintaining marketing campaigns and automated systems.

  • Solid grasp of copywriting

The On-Target-Earnings pay range for this role is:

$100,000 - $150,000 (Remote - Canada/United States)

About PainterGrowth.com and Our Mission:

At PainterGrowth.com, we are revolutionizing the painting contractor industry. Our mission is to empower painting contractors to scale their businesses, increase profitability, and and get their time back so they can spend more time with their families and fall in love with their businesses again. As a leading business coaching company in the painting industry, we are seeking a dynamic Head of Marketing to drive our marketing strategy.

This Opportunity is for You if You:

  • Have a proven track record in developing and executing successful marketing strategies, focused on generating qualified sales appointments, preferably in the online coaching industry. 

  • Have significant experience scaling and optimizing paid advertising - particularly on Meta. Experience with YouTube, Google and TikTok is a plus.

  • Cann demonstrate experience in scaling organic marketing initiatives such as social media, podcasts, and/or giveaways.

  • Have experience executing multi-channel marketing initiatives, achieving and exceeding KPIs (specifically booked appointments).

  • Have a strategic mindset and can develop clear plans and roadmaps aligned with company goals.

  • Thrive in a leadership role, developing and managing a high-performance marketing team.

  • Enjoy rolling up your sleeves and getting into the weeds with the team, whether it be copywriting, ad buying, or other key marketing tasks.

  • Enjoy collaborating with other departments, particularly sales, to drive business growth.

Other Highlights of the Opportunity:

We are a driving force in reshaping the landscape of painting contractor businesses.

You get to be part of a transformative journey, contributing to the success of painting contractors.


Interested?

If you're excited about this opportunity to lead marketing efforts for a forward-thinking business coaching company, take the next step! Complete your application, and we'll be in touch to guide you through the next steps in our extensive hiring process. Join us at PainterGrowth.com and be a catalyst for positive change in the painting contractor industry!